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Lance Frierson

Senior Video Editor & Video Production Specialist



Dallas, Texas

Date of Birth:

August 22, 1991

Work Experience

Work Experience

Work Experience

Work Experience

Work Experience

Work Experience

Jan. 2017 - Present

Senior Video Editor & Video Production Specialist
MarketScale | Dallas, TX 

Improved effective storytelling across various clients and client segments to increase audience visibility and lead generation through complete, concise, and compelling storytelling abilities resulting in increased engagement by 7% – 15% on their website.

Incorporated the K.I.S.S (Keep It Simple, Stupid) Principle to prioritize tasks and implement creative strategies more efficiently and to increase the content produced for clients’ online video platforms to ~35 video segments & graphics quarterly.

Directed cross-collaboration efforts from the entire video production process, consulting with MarketScale’s in-house Digital Media Strategists and clients including Nokia, Microdrones, and Electrosonic to conceptualize the initial vision and give it life using video production and video editing technologies which successfully completed projects resulting in an average client renewal rate from 72% to 81% in the past year

Chosen from 2,500 entries based on quality, creativity, and resourcefulness as the Platinum Winner for the AVA Digital Video Awards for MarketScale: Made in America. Awarded by experienced professionals for the best-edited video content in the Long Form Original Video Series category.

Mentoring and serving as a resource for junior staff by hosting weekly creative strategy sessions and zoom meetings which upholds the company’s standards for producing content for the web including setting direction, tone, style, and interactivity.

Sept. 15 - Feb. 2017

Video/Audio Engineer
Dallas Museum of Biblical Art | Dallas, TX

Coordinated and created 10+ audio and video tours for an array of museums with the use of Adobe Creative Cloud and Cubase that provided information about exhibits to tour participants in a clear, succinct manner to remain consistent with the museum's mission statement.

Researched and integrated the latest media trends of the AV industry into the museum by proposing the use of professional voice actors and sound effects to create enveloping soundscapes and memorable soundbites to create a tailor-made, educational, and entertaining visitor experience.

Sept. 15 - Feb. 2017

Freelance Videographer and Video Editor

LF Video Productions | Dallas, TX

Developing the final cut and As a freelance, compiling video footage delivered by the client, as well as all graphic and audio assets and creating online.

Work directly with Clients to edit the footage together from the beginning of the process to the output of end deliverables and presenting it to directors or clients by its deadline

proofreading, audio cleanup, and minimal motion graphic designs.


Education / Certification


2013 - 2016

Drone Pilot Certification


Dallas, Texas

Digital Film & Video Production


The Art Institute of Dallas

2009 - 2011

Digital Film & Vidoe Production


Texas State Technical College

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