Lance Frierson
Senior Video Editor & Video Production Specialist
Email:
Address:
Dallas, Texas
Date of Birth:
August 22, 1991
Work Experience
Work Experience
Work Experience
Work Experience
Work Experience
Work Experience
Jan. 2017 - Present
Senior Video Editor & Video Production Specialist
MarketScale | Dallas, TX
Improved effective storytelling across various clients and client segments to increase audience visibility and lead generation through complete, concise, and compelling storytelling abilities resulting in increased engagement by 7% – 15% on their website.
Incorporated the K.I.S.S (Keep It Simple, Stupid) Principle to prioritize tasks and implement creative strategies more efficiently and to increase the content produced for clients’ online video platforms to ~35 video segments & graphics quarterly.
Directed cross-collaboration efforts from the entire video production process, consulting with MarketScale’s in-house Digital Media Strategists and clients including Nokia, Microdrones, and Electrosonic to conceptualize the initial vision and give it life using video production and video editing technologies which successfully completed projects resulting in an average client renewal rate from 72% to 81% in the past year
Chosen from 2,500 entries based on quality, creativity, and resourcefulness as the Platinum Winner for the AVA Digital Video Awards for MarketScale: Made in America. Awarded by experienced professionals for the best-edited video content in the Long Form Original Video Series category.
Mentoring and serving as a resource for junior staff by hosting weekly creative strategy sessions and zoom meetings which upholds the company’s standards for producing content for the web including setting direction, tone, style, and interactivity.
Sept. 15 - Feb. 2017
Video/Audio Engineer
Dallas Museum of Biblical Art | Dallas, TX
Coordinated and created 10+ audio and video tours for an array of museums with the use of Adobe Creative Cloud and Cubase that provided information about exhibits to tour participants in a clear, succinct manner to remain consistent with the museum's mission statement.
Researched and integrated the latest media trends of the AV industry into the museum by proposing the use of professional voice actors and sound effects to create enveloping soundscapes and memorable soundbites to create a tailor-made, educational, and entertaining visitor experience.
Sept. 15 - Feb. 2017
Freelance Videographer and Video Editor
LF Video Productions | Dallas, TX
Developing the final cut and As a freelance, compiling video footage delivered by the client, as well as all graphic and audio assets and creating online.
Work directly with Clients to edit the footage together from the beginning of the process to the output of end deliverables and presenting it to directors or clients by its deadline
proofreading, audio cleanup, and minimal motion graphic designs.
Education / Certification
2022
2013 - 2016
Drone Pilot Certification
FAA
Dallas, Texas
Digital Film & Video Production
BFA
The Art Institute of Dallas
2009 - 2011
Digital Film & Vidoe Production
AAS
Texas State Technical College
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