Lance Frierson

Senior Video Editor & Video Production Specialist
MarketScale | Dallas, TX 

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Improved effective storytelling across various clients and client segments to increase audience visibility and lead generation through complete, concise, and compelling storytelling abilities resulting in increased engagement by 7% – 15% on their website.

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Incorporated the K.I.S.S (Keep It Simple, Stupid) Principle to prioritize tasks and implement creative strategies more efficiently and to increase the content produced for clients’ online video platforms to ~35 video segments & graphics quarterly.

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Directed cross-collaboration efforts from the entire video production process, consulting with MarketScale’s in-house Digital Media Strategists and clients including Nokia, Microdrones, and Electrosonic to conceptualize the initial vision and give it life using video production and video editing technologies which successfully completed projects resulting in an average client renewal rate from 72% to 81% in the past year
 

Chosen from 2,500 entries based on quality, creativity, and resourcefulness as the Platinum Winner for the AVA Digital Video Awards for MarketScale: Made in America. Awarded by experienced professionals for the best-edited video content in the Long Form Original Video Series category.

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Mentoring and serving as a resource for junior staff by hosting weekly creative strategy sessions and zoom meetings which upholds the company’s standards for producing content for the web including setting direction, tone, style, and interactivity.